outsourcing for success

My wife read that 4-Hour Work Week book some time ago, and said that the basic principle revolves around the concept of outsourcing, and the fact that you can nearly always find someone else to do your work for cheaper than you could do it for yourself. I understand the concept, but I'm not sure if I can relinquish enough control to apply it to my own business. But I'm determined to try, as I know that it is a legitimate concept that has worked for many others before me - perhaps for thousands of years...

Case in point: There's a company called Cydcor that specializes in outsourcing sales teams. And we're not just talking about telemarketing sales people who have no clue of the product that they are trying to sell. (I once had a telemarketer try to sell me a newspaper and they couldn't even tell me the city that the paper was based out of. I had never heard of it. For all I knew, she could be trying to sell me the morning news of Tibet!) Rather, this company deals in face-to-face sales outsourcing. Considering how much I hate playing the part of salesman, I guess I should take note. Here's the full press release for those who are interested:

"Cydcor Rewards Top Performers at Rising Star Event
Leading global provider of outsourced, face-to-face sales teams
hosts selected office owners at weekend retreat in Los Angeles
WESTLAKE VILLAGE, Calif. (October 20, 2008) – This fall, Cydcor, the leading provider of outsourced, face-to-face sales teams, hosted 19 owners of the most promising independent sales offices at the company’s 6th annual Rising Star weekend. The threeday event, a mix of business and pleasure, recognized up and coming office owners who have demonstrated superb sales performance. The weekend provided attendees, handpicked by Cydcor’s field executives, the chance to learn new business tactics and network with other owners and top level executives in an intimate setting.

“We’re thrilled to meet with and recognize these hard working office owners with a little down time, while also providing a venue for them to participate in training sessions to support their continued success,” said Gary Polson, chief executive officer of Cydcor. This year’s event, themed Healthy, Wealthy and Wise, was held near Cydcor’s headquarters at the Four Seasons Westlake Village. Attendees, from throughout the U.S. and Canada, arrived on a Thursday and met one-on-one with Cydcor President Jim Majeski, Chief Executive Officer Gary Polson and Senior National Consultant Brad Park. These exclusive meetings provided a unique opportunity for the group to engage in private conversations with Cydcor’s top leadership. On Friday, the group spent breakfast with team members at Cydcor’s headquarters and
then got to hear from Cydcor department heads. These presentations provided Rising Star owners with information about how Cydcor supports their efforts as entrepreneurial business owners. On the last full-day, the group enjoyed a renowned Ken Blanchard Situational Leadership II course. On Saturday evening, attendees boarded a “fun bus” into Hollywood for sightseeing and dinner in a private room at the House of Blues.

About Cydcor, Inc.
Cydcor, Inc., is the leading provider of outsourced, face-to-face sales teams to a diverse client base of companies in a range of industries, including telecommunications, office products, retail energy and financial services. Cydcor works with a network of independently owned corporate licensee (ICL) sales offices providing clients with access to more than 2,700 sales professionals and 200+ offices in North America. The privately held company is based in Westlake Village, California. For more information about Cydcor, log on to www.cydcor.com."