social media for pet owners

The latest in the string of social networking offerings is a site for owners of pets called zootoo.com. Like most social media sites, it is driven by user content, and includes a pet services directory, journals, videos, targeted pet groups, pet radio with famed Pet Talk host Harrison Forbes, and a collection of useful forum-style questions and answers.



What makes this site a little different is the fact that they help pet shelters and rescue groups around the country in the form of shelter makeovers. So while other sites' profits fall entirely into the pockets of some large media mogul, in this case you can feel a little better about some of those profits going towards a cause that you believe in.

The site automatically finds your locale based on your IP, and you then have the option to find fellow pet owners by your pet type and breed. The website also has some fun photo comparison contests and an interesting section called "Pet Wars". Now before you go rushing off to PETA, this isn't a "battle" between pets in any way. Rather, it is, as they state on their site, the "first cuteness contest for ALL pets in America." Sounds like a real challenge...dogs versus cats...birds versus reptiles.