packaging the paranormal

I've been following a story about the Eureka Springs Underground pretty closely, that states that the mayor has been talking of opening up the area to tourists. It sounds rather exciting, and is something that should attract an entirely new demographic to town.

While the city does have ghost tours, a haunted house and several haunted historic hotels, the underground is a more factual phenomenon that wouldn't require any embellishment or suspension of disbelief. And it would compliment our haunted offerings nicely. Now the city just needs to package it accordingly. Don't just charge people for a tour - charge them for an experience! There are other cities that do this same exact thing very well. They include history, humor, tales of the paranormal, and more, to create an all-round kooky but factual experience for their visitors. The Seattle Underground tours come to mind, as do the ghost tours in Savannah. In fact, I can't remember which one it was, but one of these cities even has a special trolley that is painted up black just for the ghost tours. I'll have to do some digging to see which one it was...