presenting the single product store

Here's a novel concept for a retail shop. I was presented an opportunity to review a site called goingTODAY.com. It is a music retail shop that highlights one product per day at a special price, which is displayed until it sells out. Each night at midnight the store "resets" and a new product is presented.

The site has a "bare bones" minimum of design, so you get none of the obnoxious popups or flashy graphics to distract you. You pop on, check out the product and buy it if it something that you like. Other wise, you come back another day.

Conceptually, it's a little like a virtual sidewalk sale. The store relies on an impulse purchase and a premium discount to attract customers. It's not a bad idea, and I think that if they were to add some sort of RSS feed to the site so that customers could catch the "deal of the day" without visiting the site every day, the idea would catch on pretty quick, and they'd have lots of subscribers watching the feed.