selective blog advertising versus anything goes

There are two distinct blog advertising / review models in the blog revenue market - the model where advertisers out out an "all posts bulletin" looking for any blogger who meets their requirements to post about their product and service, and the hand-selected model where advertisers select specific blogs to advertise with, and negotiate a distinct price. Both of these business models have their pro's and con's, but I wonder if either is truly serving the business community what they want.

While the pay-to-blog platforms like PayPerPost, Blogitive and Smorty may filter blogs by subject and demographics, they still aren't (to the best of my knowledge) hand selecting bloggers that bets match an advertiser's target market. The other business model, in which advertisers pick from a sorted list of available blogs is also flawed. Not only are they paying inflated prices for the blog-interface service, but many advertisers don't have the time (or the desire) to browse a list of blogs, sample each one that looks like a potential match and handpick the ones that would be best.

When the next business model appears and is able to bridge the gap and fill the holes in these offerings, it is sure to be a smash. I guess I need to get crack-a-lacking, eh?