Avon shooting themselves (or their salespeople) in the foot?

I was recently checking out the latest opportunities on PayPerPost and came across an online coupons site called Ecouponcodes.com. Unlike the last coupon code site that I had reviewed this one is neatly organized and allows one to browse by business name or category.

One of the more unexpected stores I saw listed was Avon. The site offers various Avon coupons for 50% shipping for certain items, buy one get one free for other items, and a few other free shipping with $30 purchase deals. I didn't even realize that customers could purchase Avon products online directly from Avon.com. It seems a little self-inflicting for their representatives. After seeing the obvious effect of online shopping with other physical retailers, what makes them think that shoppers who purchase items online aren't taking money away from their local representatives?

While some might argue that I am missing the point and that consumers who shop with Avon do so for the personal service of their representative and that the website is only there as a backup, I'd have to say that they're passing up opportunities for attracting first-time Avon buyers to local representatives. It would make more sense if they required their representatives to register with the website and upon checkout had the customer select their local representative to fill that specific order. This way, they're using the website to develop new relationships with their customers, as opposed to just one time (albeit more profitable commission-less) sales.