Poilce on YouTube

While I am discussing my old music collection, I have to plug the recently released "Greatest Hits" Police CD 2 disc collection. I can now comfortably sell off my old Police vinyl...yes, even my copy of "Synchronicity".

They've been promoting the new disc and accompanying tour like mad, using viral campaigns and services like PayPerPost to get their message across. Here's the latest 30 second video spot posted on YouTube that they are airing in the UK:



I really have to hand it to them, as they have done an exceptional job at branding this new disc release campaign. The yellow on black text effects and classic band photos have been repeated in both their online advertisements, video and on the actual CD artwork itself. It just goes to show that a band can release a new CD that carries its own identity both separate from, and yet intertwined with the band's own identity. I try to do this same type of thing with my ow music releases. Each one has its own identity, and that identity needs to constitute more than just the album name. But it has to incorporate the band's identity, as well. It has an accompanying color scheme, or certain repeated imagery to drive this feeling of identity.

In the case of this Police CD, they're using high contrast colors and images of the band when they were at the height of their career. These are images that most of us can remember, from their music videos in most cases. I'll admit that I'm a bit curious to see how the band members have changed their appearance over the years. After all, they're ~25 years older than they were in these photographs, especially in the original show flyer reprint included in the liner notes. But the images fit the music nicely and reflect a time when the Police were young, restless, and brimming with potential.


The idea for this post came from PayPerPost, where I actually get paid to talk about bands that I enjoy. Crazy, huh?